How to Run a Backlink Analysis
Audit your domain's inbound link profile or spy on your top SERP competitors using the Backlink Analysis tool.
Backlink Analysis Overview
Off-page SEO is driven by the quality and quantity of domains linking back to your website. The Backlink Analysis tool allows you to reverse-engineer exactly where your competitors are getting their authority.
Running an Audit
- Select Backlink Analysis from the left navigation pane.
- Enter the target domain URL (e.g.,
competitor.com). - Click Analyze.
Understanding the Metrics
- Total Backlinks: The raw number of individual links pointing to the domain.
- Referring Domains: The number of unique websites linking to the domain. (Generally, finding 10 new Referring Domains is much more valuable than getting 10 Links from one domain).
- DoFollow vs NoFollow: DoFollow links pass PageRank and impact your organic rankings. NoFollow links do not pass direct authority, but contribute to a natural link profile.
Advanced Tactics
If you find a high-quality 'DoFollow' link pointing to your competitor, identify the context of that link. Was it a guest post? A resource page? You can reach out to that webmaster and offer an even better piece of content to secure a link for your own domain.
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